WOLVERTON CREATIVE
DESIGN PROCESS - 3
Various stages within selected projects are shown.
Various Logos
Showing thumbnails and then development for Cyclone Studios, Storm and Blue Cat Blues. Storm was a water resistant material that Dickies came out with. Blue Cat Blues was a bar that was so depressing you would kill yourself after you left. The logo was the stamp they would put on your hand at the door.
Free Birds Styleguide
This is how I start any multi-page document project. Thumbnails for content and in this case I did tighter thumbnails for the client to check over to make sure I had everything covered they wanted to develop or offer as a licensing opportunity for the film. The last slides show a few of the final pages of the styleguide.
Fossil Store Mural
The New York Soho location had really tall ceilings and decided to do a mural around the top that wrapped all the way around the store. It was to be subtle so it wouldn't draw too much attention but fill the dead space. This is one of the ideas along with some color treaments that I had presented.